Since the day we started back in 2017, YOUKNOW. Clothing has been built bit-by-bit with the help of friends, whanau and most importantly our wider community. The brand couldn’t have started more organically even if we tried.
Since those first plain black t-shirts, we’ve always tried to staytrue to ourselves. Getting our friends and whanau to model, the super creatives to take the photos & even parents to help pick and pack orders.
Since then, we have grown and turned this passion project into a reality. We are on a mission to become a household name in fashion in Aotearoa.
Confident, Comfortable & Community Driven Since 2017.
The YOUKNOW. Crew